Resume

Zinnia

• Sole product designer for the consumer app — 3,000+ users — owning end-to-end UI/UX from concept through implementation.
• Build and scale the Bloom design system, now used across 5 Zinnia products, cutting design-to-dev time by roughly 35%.
• Design and execute B2B marketing campaigns across social and email platforms for four distinct company brands.
• Wireframe and design a new, multi-page, cutting-edge website for the launch of a new tech brand.
• Develop and refine brand identity, voice, and product naming for a new technology company.

Markets Group

• Directed design and IT for 120+ annual events spanning 30+ countries across 6 continents.
• Led a direct team of 2 and an outsourced IT team of 20+, keeping IT and graphic support running for a company-wide team of 110+.
• Designed and executed marketing campaigns — email blasts, landing pages, program agendas, event brochures, and banner ads — for every event.
• Set and managed overall annual design and IT budgets, and directed the tech services firm resolving all IT issues.
• Optimized the company website and social channels for SEO; collaborated with executive leadership on goals and KPIs.

OTRIAD Digital Marketing

• Led creative on 20+ client accounts, driving digital and traditional marketing strategy.
• Incubated 5 new products and online properties in the entertainment and media sectors.
• Developed the brand identity for OTRIAD.
• Conceptualized, managed, and designed new online campaigns for better lead generation and conversions.
• Ran weekly client meetings on creative briefings, testing, and brainstorming, and conducted competitive research on design trends.

Brierton Design

• Developed brand identities for 8+ products, projects, and companies — logos through full brand standards.
• Launched media research, design, and apps for the first three generations of iPhone and iPad, plus BlackBerry and Android.
• Created and executed corporate marketing, identity research, and design concepts.
• Acquired new clients and improved ROI on established client corporate materials.
• Developed a strong understanding of print production needs, collaborating with sales, product development, and upper management.